Promoting something? Don’t do partial content feeds!!!
Both Robert and Alex recently posted about bloggers who are using partial content feeds and how it can be frustrating to the reader. I agree completely and I’ll give you a real world example of how it can be a danger to your business.
Gabe of Penny-Arcade posted today about PAX, their yearly conference, and a poll about their upcoming toy line. I missed the news until just now, because both of those paragraphs were left out of their RSS feed. I know you want to drive traffic to ads, guys, but frankly I’d rather have feeds with ads than partial content feeds.
Definitely in favor of full feeds! Check out http://www.fullfeeds.com/